To usher in a new collection of original musical performance programming for Apple, I was tasked by 1K Studios to create a branding package for iTunes Originals content. Borrowing from existing branding, and subverting the silhouette marketing trope, the viewer glides through a casual assemblage of instruments and room mics, setting the stage for the artist to follow.
iTunes Originals Branding
Branding system for Apple's iTunes Originals musical performance programming